"Solar" explores the tension between nature and artifice through the repetition of a floral icon. This symbol, a stylized and generic flower, appears printed on flags inspired by those used in real estate development projects, unfolding like a landscape constructed from repetition. Each flag, mounted on a polished wooden base, fuses the natural and the manufactured, pointing to the icon as an eventual symbol of commodity.
However, these flowers do not seek to evoke the natural per se, but rather its standardized representation. The work questions the relationship between the meaning of symbols and the loss of their authenticity in the contemporary world, pointing out how images of nature have been emptied of their real content to become signs of commodification.
The video accompanying the installation, in which the artist plants these flags in a field intended for construction, reinforces this notion of nature transformed into a symbol. The work invites a critical contemplation on how icons of nature are appropriated, reduced, and reproduced until they become a visual landscape that, paradoxically, moves away from the reality it once represented.
However, these flowers do not seek to evoke the natural per se, but rather its standardized representation. The work questions the relationship between the meaning of symbols and the loss of their authenticity in the contemporary world, pointing out how images of nature have been emptied of their real content to become signs of commodification.
The video accompanying the installation, in which the artist plants these flags in a field intended for construction, reinforces this notion of nature transformed into a symbol. The work invites a critical contemplation on how icons of nature are appropriated, reduced, and reproduced until they become a visual landscape that, paradoxically, moves away from the reality it once represented.
Installation
BTS
